Every single engagement with a potential customer is a marketing opportunity, from offhand mentions of your product to the packaging people see on the shelf. When your marketing works together, every piece of it helps make the case for your product. Recognizable packaging gives you something to show in ads that your customers can look for, but it also serves a role of its own for people who encounter your product for the first time in a store.
Branded Shelf Appeal
Your product’s packaging is free on-site marketing at any location that carries your products, especially in cases where you only have shelf space, without any additional support from display stands or other in-store advertising. Not only does it give you the chance to assert your brand and the values its ethos is based upon, but it also gives you the chance to craft an appeal with a colorful design.
The kind of packaging you opt for will dictate the best approach to designing an exterior with great shelf appeal, both in terms of shape and in terms of material. The shape dictates the dimensions of the space you have and the angle the customer is likely to see it from. The material itself signals how secure you want your product to be and how committed you are to reducing waste and acting responsibly when it comes to your ecological footprint.
Mylar bags have become popular for a variety of packaging shapes and sizes because they communicate that you prioritize both freshness and environmental responsibility. They are durable, they preserve freshness well, and they are recyclable.
Stand Up Pouches
Mylar pouches work well because they can stand up to display your branding fully in the customer’s line of sight, but they are still flexible enough to work in other orientations and to ship efficiently. With a lot of front-facing surface area, you can optimize your branding and product imagery for maximum appeal, and there is plenty of space on the back for ingredients, nutritional information, and other messaging.
Lay Flat Packages
Packaging that is designed to lay flat on the shelf is efficient and easy to place. While your optimum viewing angle is no longer dead-on, there is still a lot of space to present your graphics and place messaging. Like custom stand up pouches, lay flat packages come in a variety of sizes, and you can also get them in recyclable material like mylar. That means they can take your custom graphics just as easily and present your color choices just as vibrantly as the stand up pouch can.
Build Your Custom Product Packaging
Creating an appealing package exterior in the size and orientation that suits your product has never been easier than it is today, thanks in part to digital printing processes and in part to advanced material choices. All it takes is a consultation with a packaging provider who understands your needs like ePac to create the exterior you need to appeal to impulse buyers and loyal fans alike. Start the conversation today to establish the packaging supply line you need to be successful.